Q: Are Hearts ON Fire Diamonds Conflict Free

A: All Hearts On Fire diamonds are conflict-free and in full compliance with international laws and human rights warranties. As a leading diamond manufacturer, Hearts On Fire has joined with the United Nations, all diamond-producing countries, and non-governmental organizations in adopting an international agreement known as the Kimberley Process (KP) to prevent all traffic in conflict diamonds. The Kimberley Process requires Certificates of Origin to be attached to all rough diamonds from conflict-free countries. In order to curb any potential for illicit trade in diamonds in troubled areas, a System of Warranties (SoW) ensures that KP diamonds cannot be tampered with during transit. Hearts On Fire Company is proud to endorse and fully embrace the Kimberley Process (KP) and the System of Warranties (SoW) and the United States Clean Diamond Act. All invoices issued by our company attest to the legitimate sourcing of all our diamonds. All of us at Hearts On Fire Company pledge to continue to uphold the highest level of integrity and support of the legal and humanitarian processes that have been implemented to put an end to any and all trading of conflict diamonds.

Q&A of the week! Q: What are the difference between Hearts On Fire diamonds and other diamonds?

A: Each Hearts On Fire diamond is perfectly proportioned, perfectly polished and perfectly symmetrical to reveal unrivaled edge-to-edge “white-hot” brilliance and “red-hot” fire. All Hearts On Fire diamonds are hand-cut by master craftsmen using state-of-the-art techniques – with each facet polished and analyzed under 100X magnification – 10 times traditional standards. Setting the standard for superlative physical symmetry, every Hearts On Fire clearly exhibits extraordinary optical symmetry under the ProportionScope®. When viewed through the pavilion, Hearts On Fire presents a circle of perfect hearts. Looking through the crown reveals the perfect Fireburst™. This display visually confirms that all 58 facets have the perfect shape, size and contrast to create maximum sparkle.

Charles Koll Jewellers

Imagine More!

Charles Koll Jewellers in the Fashion Valley Mall in San Diego uses

state-of-the-art technology to create one-of-a-kind custom jewelry and

diamond rings. `Your vision is our calling' - Charles Koll Jewellers.

Q: What are the differences between emerald, radiant, princess and Dream cuts?

A: The emerald cut has been around since antiquity. Traditionally, emerald cuts are rectangular in shape and feature a classic “step cut” faceting. In 1945, Asscher Company modified the emerald cut into a square shape. While emerald cuts are noted for being colorful, they lack the full sparkle of a round. In 1970, Basil Watermeyer created the Barion Cut to bring the classic brilliance associated with the round to the step cut. His innovation was to modify the pavilion (bottom) of the emerald cut to mimic that of the round brilliant. He published his designs, yet did not patent them. In 1977, Henry Grossbard patented a similar style in New York and called it the Radiant. The princess cut is a generic cut developed in the early 1980’s as the rectangle or square that would retain the most possible weight from a standard piece of rough diamond. It has a “chevron-style” pavilion. Princess cuts tend to be less bright and colorful than emerald and radiant cuts. Dream by Hearts On Fire is the latest achievement in the evolution of the square cut. Dream is perfectly proportioned and precisely cut for maximum beauty, brightness, fire and sparkle. Dream was awarded a U.S. Patent for its unique design in November 2002.

Hearts on Fire

Charles Koll Jewellers: Imagine

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Things guys should know about

Q: How much more expensive is a Hearts on Fire Diamond compared to a regular diamond?

A: A diamond’s value is determined based on the factors of rarity or the 4 C’s: cut, color, clarity and carat weight. Let’s say 3 of those factors are the same between a Hearts On Fire diamond and another diamond (i.e. color, clarity and carat weight are the same) and the only difference between the diamonds is the quality of cut. The price difference can range as much as 50% or more depending on how much of a quality difference there is in the cut. There are many quality ranges of cut. Without knowing the quality of cut it is very difficult to assign a price difference. The better the cut of the diamond the closer in value it will be to a Hearts On Fire diamond.

All that Glitters

San Diego Natural History Museum presents: ALL THAT GLITTERS

Stop by Charles Koll Jewellers in the Fashion Valley Mall in San Diego
to pick up a postcard for a discount on admission. Show the postcard
and receive $3 OFF ADULT ADMISSION - $2 off all other admission rates
for up to 6 in your party.

The Splendor & Science of Gems & Minerals

Don’t miss this remarkable opportunity to view up close some of
the most exquisite jewelry ever created, as well as spectacular
mineral crystals and sparkling faceted gems.

• Linger over specimens from around the world
• Discover local treasures unique to California
• Marvel over the Carousel Egg—a miniature replica of
Balboa Park’s carousel; the Aurora Butterfly of Peace with 240
rare, colored diamonds; and the Flor de Lis—regarded as one of
the world’s most magnificent rubellite specimens
• Learn how the same Earth processes that build landscapes
produce dazzling gemstones and precious metals

Not good with any other offer. Expires September 6, 2010 - Code 961

Beyond the Ordinary

Take a look at some of the new pieces we have at Charles Koll Jewellers!